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People nowadays are getting busier and busier. Productivity also is a science, correct working method can increase working efficiency greatly. Are you having troubles to start to work? If so, don’t worry, you’re not alone. When you encounter such a situation, do not panic, take look at this little animation, it may help you. Many friends of mine, including myself, often have trouble concentrating on work. By chance, I heard a short audio clip about productivity, which helped me a lot. So I decided to use the audio to create a little animation to help others. Since it is a high word speed audio, I decided to use graphics and kinetic texts accordingly in order to create a comfortable rhythm in terms of message receiving.

CATEGORIES: Animation, Illustration

ART DIRECTION: Brian Cassidy