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Minimal Life Museum is a fictional exhibition that showcase the tidying art of Japanese tidying expert Marie Kondo. What stood out to me is her idea that only keep things sparks joy. In her world, everything is clean, neat and fulfilled, which also influence the design of this project. The overall visual of this project is minimal and neat. I designed a guide book of her tidying method which call KonMari Method. Muted color palate shows a sense of elegant.  Taking the idea of discarding things, I create a promo animation and website for the exhibition. I also design an app that can share people’s tidying life and help people form the habit to life in a minimal life style. 

CATEGORIES: Editorial, Website, App, Animation

ART DIRECTION: Dermot Cormack