23 is a catalog which showcase the 23 most iconic pairs of sneakers that Michael Jordan has worn throughout his career. These shoes are still very popular today. As a fan of Jordan, I made this book to show the charm of sneakers and to commemorate Jordan’s achievements. Red, black and white are the main colors of these shoes, and I also used these three colors as primal color for the catalog. I create a structured grid system to lay text, but I also take advantage of images and large call out to break the system which bring visual movement to the layout. I use text box to feature the trail of sneakers which create a content hierarchy. I use different folding techniques in this catalog to give readers a special reading experience.
CATEGORIES: Editorial, Website
ART DIRECTION: Soonduk Kerb & Scott Laserow